Investopedia has declared, in 2020, the video game industry has generated a revenue of $155 million and predicts the industry will generate above $260billion by 2025.
It is clear video games are holding on to the large share of the software products market. It is also apparent that the video game industry is under relentless pressure to innovate novel ideas and gaming concepts to stay competent, ushering the video game testing to become more complex.
Video game testing is the only way to ensure success in Hyper-Casual games or games of any other genre. In fact, the testing of video games is an essential part of the entire video game development pipeline. All the video games you come across various gaming platforms, go through rigorous game testing before or after the launch.
Here we are going to discuss how early testing can help game developers to learn about the potentiality of their Hyper-Casual games.
The Intertwining Relation of Game Development And Game Testing
Suppose an exciting video game idea suddenly runs through your mind. Since idea generation is not everything for game design and development, some obvious questions pop up to your mind:
- Is the idea appealing enough to drive players to your game?
- Will it assure Player retention?
- Is the idea potent enough for monetization?
Initiate video game testing as early as possible to untangle your mind from these questions.
How To Check Your Game’s Potentiality With Game Testing?
Test Your Idea/ Concept’s Marketability
It is crucial to test the marketability of your gaming idea even before you start developing the game. You can create a short promo video, displaying the main creatives, game mechanics, gameplay loops, etc., and post it on some of the popular social media platforms like Facebook, YouTube to see people’s reactions to the video.
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- How many likes and dislikes it gets?
- What are the comments of the gamers?
- Do your prospects find your gaming idea attractive?
- Are there any suggestions from the gamers’ side?
By analyzing these things, you can make further improvements to your game idea.
Create New And Unique Concepts Faster Than Ever Before
Once you get the feedback, you can quick-start working on new concepts and ideas. This time, the gaming concept will get refined. Suppose, you have come with five gaming ideas. You initiate game testing for each of your concepts. After the feedback comes, you jump-start on fine-tuning your ideas. This process will give birth to more gaming ideas you never know. Your mind can form multiple gaming concepts within a short period. You can even make use of ai tools for game development studio to make it more accurate and attractive. As we all know AI helps in lessening the bugs and other areas while creating games.
Don’t Narrow Down Your Targeted Audience
Even video game testing requires a targeted audience. To much surprise, the success of testing your games requires a broad base audience. More audience leads to more feedback. Feedback is the only thing that can help you to assess the marketability of your gaming concept. So, never narrow down your demographic.
Diagnosing Problems
Is there anything generating bugs to your game?
If bugs spike too early you can try out A/B testing to get rid of them.
A/B testing proves effective to detect bugs and solve them. A bug-free game always wins the love of the gamers.
Don’t Spend Ages In Tweaking
Yes, you can modify the concept and retest it hundreds of times. But, if your gaming concept is not destined to hit the pedestal of success, then why would you waste your time in tweaking the idea?
If a concept is showing its magic within the early testing, go with it. Otherwise, leave it, and concentrate on forming another killer gaming idea.
Don’t bang your head on the wall if you are unable to test your gaming concept at the earlier stage. EDIIIE video game developers will handle it all. From conceptualization, checking the idea’s marketability, video game development to marketing the game, we cover it all.
Why don’t you call us today?